10 Absolutely Essential Things You Should Include on Your Website



So you’ve ticked one of the first boxes of starting a business – creating a website. But…now what?!


In this blog I’m going to share with you 10 of the most important things to include on your website, to bring in clients and create awareness of your business.


1. Company name

I know this might seem obvious, but you’d be amazed at how easily including your company name can be forgotten!


You want your prospective clients to remember who you are so they visit your website and social media, and use your services or buy from you of course! You don’t want to miss out on any recommendations just because you forgot to make your company name clear!


Also, don’t rely on your logo to highlight your company name, just because it’s obvious to you, it might not be obvious to other people!

2. Logo

Having said that, of course it is pretty essential to have a logo for your business, and this should always be in your header, so it can be seen on every page of your website. This will help your customer to recognise you on various platforms including social media.


3. Simple home page text

Your homepage needs to have around 300 words about what you do, to capture the client’s interest and make them want to find out more about your business.


You don’t want War and Peace as this could instantly put people off but you do need a short paragraph on who you are, what you do and how you can help.


The reason I suggest 300 words as this is the kind of length that Google prefers from an SEO perspective.


4. About the company/you

A prospective client might want to see the personality behind the screen! Your business should have just as much personality as you do, so share it! You could share the story behind why you started your business and perhaps what you do outside of it.

5. Information about what you sell or do

Your website needs to leave visitors with minimal questions. They should be able to find out what you sell or what services you offer almost immediately after loading up your website. Make it clear what you can do for them and why they need you.

6. Calls to action

Be clear about what it is you want the client to do. Again, don’t assume they will do what you want them to do automatically.


Simple calls to action such as ‘Get in touch to see how I can help your business today’ or ‘Visit our YouTube channel to see our latest work’ can make a real difference to whether or not people continue their customer journey with you.

7. Testimonials/Reviews

Your website isn’t the place to be modest. If someone was really impressed with your work, shout about it! Testimonials are clear evidence of your work and reputation and will help prospective clients make a decision about whether to work with you or not.


8. Relevant images

Ideally these will be high quality images, but this can be difficult to source when you’re first starting out. It can be difficult to find relevant images if your services don’t obviously translate in to pictures but images are a great way to break up text and draw the eye to your words.


I’ll be writing a blog about where to find free stock images soon, so pop back for that later!


9. Contact info

There’s no point telling the client all about how great your business is if they have nothing to follow it up with.


Make sure your preferred method of contact is clear, up to date and clearly signposted.It’s also a good idea to include multiple forms of contacting you so a potential client can use what works best for them.


10. Your basic keywords

When it comes to SEO one of the most important things to include on your site is your keywords. Think about the words people will use to find you...these are your keywords. If you use these keywords consistently and regularly throughout your website you're more likely to appear in searches for those seeking particular items or services.


Well, that's the 10 - it could easily have been a list of 25 but I'll save the rest for another day!


If you need help understanding or implementing any of the content listed in this blog, please get in touch for a chat about how I might be able to help you.



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