In this blog I'm going to share with you 5 things you can do to get your Facebook profile ready for visitors. None of these things will take you very long to implement and they could be the difference between someone hitting that 'Like' button and clicking away from your page.
1. Check your profile photo and make it EXCELLENT
There are two things I'd suggest you have as your Facebook Page Profile Picture, either your logo OR your face.
If you're a one wo(man) band offering a personal service and it feels right to have your face as your profile picture, go for it. Make sure you choose a well shot photo that represents your values and shows the business you want to portray. A selfie down the pub probably isn't the look you're going for.
If you want to use your logo first and foremost, make sure it fits the frame! I've shown examples below from left to right = poor, better and best.
My main logo doesn't work with the circular Facebook crop. I could make it SUPER small but when it's seen as a thumbnail around Facebook no one will be able to read it. So I've taken my icon and made that my profile picture instead.
2. Update your cover photo so it TELLS people what you do.
This can be a bit more tricky for a service based business but don't just put your logo as your profile picture and your cover photo. It's just not necessary.
If you've got your photo as your profile picture
Sure, you could add your logo as the cover photo but the same rules apply as if you're making it your profile picture...make sure it fits and with cover photos, they need to work on mobile and desktop as the proportions change.
If you've got your logo as your profile photo
I'd recommend adding a photo of something relevant to your business. If you're a product based business, use a fantastic image of a group of your products so at a glance, visitors to your page know exactly what you do. If you'd like some tips on how to create great images, check out my blog "Why Images Matter When Marketing Small Businesses & How To Improve Yours".
If you're a shop/physical location
I'd suggest using a photo of people enjoying your premise if you can. You're trying to make people want to come to you, so showing them a glimpse of what they're missing out on could do the trick.
If you're a service based business,
Have a think about what you want to say about your business. What is it you do? How could you communicate that with people? How do people feel when they've worked with you? You're likely to have to go with something a little more abstract for your cover photo but there are always options!
3. Review your About section, what does it SAY about you (or not say because you’ve missed it).
For people that don't know you yet, your about section could be their first source of information so make sure you've filled it all out at the very least. The number of pages I see without any form of contact information, no website address, no email etc, if you want people to buy from you, make it easy for them!
4. Update your story and make it about your audience…it’s not a CV.
I'm not talking about 'stories' by the way, that's something different.
The story section on your Facebook page is found on the right hand side, or through your 'about' tab and it's a great place to explain a bit more about what you do, why you do it and how you can help people.It's also a great way to show a bit more of your personality and give people an insight into your vibe.
It's not supposed to be a CV (neither is your website about page but that's for another day), so don't just list all your credentials. People want to know why you do, why you do it and how that impacts them. Sure, add some personal bits too, it might just help someone relate to you but it shouldn't be your life story - unless of course that's relevant to your business in some way.
5. Start posting some FABULOUS content!
NEWSFLASH! No one is going to stick around if you’ve got nothing interesting to say!
Sure, you might promote your Facebook page and get loads of visitors but do they hit that 'like' or 'follow' button?
The best way to make sure your people stick around is by posting useful, interesting content for them to get stuck into. If you're not sharing anything of value, why would they want to follow you?
If you're stuck for content ideas, check out my 35 Content Ideas for Social Media blog and start planning!
Get a Facebook Page Review
If you'd like a full review of your Facebook Page (or Instagram profile) including feedback on what you're doing well and how you can improve, book in for a Social Media Review and I will provide you with:
a summary of your insights to highlight key information about your followers (which will also inform my review)
a full review of all areas on your profile
a review of 3-6 months worth of your content
all this presented in an easy to navigate PDF that will give you direction and a handy list of things to do next.
Get in touch if you'd like to book in or if you have any questions about anything raised in this blog.